What Is Website Copy and Why It’s Important

What Is Website Copy and Why It’s Important

 

 

Website copy is the main text which narrates visitors through your website and tells them what they need to know about a brand or the site. Website copy is always on the home page, on your about page, also on products and services pages apart from the top-level pages. A good website copy is especially important for keeping the visitors engage on the website and reduces the bounce rate. A good copy of the website will make it unique and will set your website to stand at the front of the queue.

Importance of a Good Website Copy

No matter what category your website is dealing with, it might be photography, cooking, digital marketing, or a personal website. A good copy is needed for all the websites to get more customer attraction and interaction. Below is the list of points to help you out why it’s important to have a good web copy –

  1. Attracting the Right Customers

All visitors who visit the website necessarily not be the right person whom you are looking for. If your headline is not proper it might happen that a visitor came to your website to search for web solutions, but you are dealing with mobile app development. In this scenario, it’s the waste of time for both the visitor as well as you because neither the visitor’s nor your goals are met. A well-written headline describes the zone in which you are dealing, attracts maximum numbers of authentic visitors, and can generate leads for you.

  1. Keep Visitors Engaged

Keeping the visitors engaged is also equally important. After attracting the visitors, they must be engaged on the page rather than bouncing back and should go through the whole sentence about what are you offering. A well-written copy is important to make your site visitors understand exactly what you are dealing with and what makes your services unique.

  1. Showcase Your Offer Effectively

It might happen that the offer you are giving is very lucrative and eye-catchy, but it will be of no use if no one reads it.

Your website copy needs to project your offer in an effective way. A professionally written copy will make sure that the site visitor faces no trouble in understanding your offer and how to avail of the offer. In some scenarios it happens that the offers are incredibly good but not getting a good response, this is due to the bad copywriting which makes the offer buried. Good copywriting will make sure your readers get valuable information.

  1. Brand Image

Website copy plays a big role in maintaining your overall brand image. It’s very important to get the right copywriter who can clearly understand the nature of your business and can exactly use the same to write the copy. A high-quality copy that is beautiful, to the point, and compelling creates a good impression on your brand value.

  1. Search Engine Optimization (SEO)

We all know how important SEO is for all who wants to make their presence online and how important it is to write SEO optimized content. When it comes to writing a copy for websites, a copywriter must write it keeping the SEO in mind. It will help potential customers to find the website easily.

  1. Professional Outlook

Having a website is good but having a website with errors and irrelevant web copy does not look professional. Many of the websites do not notice the spelling and grammatical errors. A good web copy with a good structure and relevant content gives a professional look and attracts more visitors.

  1. Make it in Nutshell

It’s tough to describe what you are selling in fewer words. But we all are busy, the majority of people who visit the page will go through the website quickly and check what’s the offer going on and will act accordingly. A good copy will convey all the messages about what you are selling, what’s the offer etc. in the nutshell and will help the visitors to take quick decisions.

  1. Shareable Content

The better the quality of the content, the more chances of sharing it by the customers on the social media platforms. We all know how influential social media platforms are nowadays in increasing the reach of a brand.

Overall, you must have a good website copy for the following reasons –

  • Easily readable – simple, clear, and nicely organized
  • Proper structure – must be optimized for SEO and for visitors with important information.
  • Focused – a clear message, purpose, and call to action at all the pages.
  • Unique – the website copy must be unique because search engines do not rank duplicate content.
  • Customer aim – it must be aimed at your target audience which must include keywords and phrases.

Web copy may not be crafting traditional narratives on your website, but writing stellar web content is essential.

Thank you for reading the full article. I hope this article will help you. If you really like it, then please share it with your friends and colleagues. For any works related to web services and digital marketing please get in touch with us. Nova Web Solutions will be always there to help you. Thank you again!

 

 

 

 

 

 

Digital Marketing Strategies and How to Use Them Wisely

It is very important to choose the correct digital marketing strategy, among the various options available, to reach the goal. Here are the nine most successful strategies for you to apply while implementing content marketing efforts.

Blog Posts

The blog is one of the easiest and inexpensive options to start up with when planning to use a strategy among other marketing tactics. Very little technical knowledge is required to get started with it. However, to get the expected result, that is subscribers, shares, and engagement you have to have a plan and follow some guidelines.

Blog Post should always have a plan

We must know what content we wanted to share with our target audience and what they will do with that information. For example- while writing content for a marketing campaign you should keep in mind that it should be in sync with other materials of the campaign. Also, the call-to-action buttons should be installed such that it takes the user to the correct landing page. On the other hand, for increasing shares and engagement, write about a trending topic in your niche, and encourage social shares.

Know your target customers

You should always know and be clear about who will be interested in reading your blog. Whom you targeting with each blog post that you are writing. This should be clearly defined before starting the blog.

Consistency of the brand is very important

It is required that the target market is exposed to the same core message again and again which means using the same font and color when setting up a blog, as the website. Same values should be adhered to on websites, social media channels, or in advertising to maintain consistency. The more consistent the messaging is, the more consistent the brand will be.

Variety of posts is the key

Customers are never interested in only one or two types of content. Think of your blog as an international trade magazine where a variety of articles are posted. Some of them will focus on experts and decision-makers, others will focus on consumers at the entrance level. There will also be opinion pieces, sponsored content plugging specific products and services, instructional posts, and even a little fluff.

Content should be a mix of video, text, and images

Publishing varied content ensures that it is customer engagement. A combination of infographics, videos, text-based, or image content is likely to be more engaging.

Social Media Channels

Lead generation through social media is a part of every marketer’s plan. Lead collected through Social media help find people interested in your company. This also helps businesses in sharing any news or offers or maintaining relationships. That’s why Facebook, Instagram, LinkedIn, and other social media channels are so popular.

To get more leads and properly utilize the channel here are the pointers you should keep in mind:

  • Contact details should be readily available
  • Compelling contents which are click-worthy
  • Determining the tools to use and promote posts
  • Identification of groups and chats to join
  • Social media strategy should be developed according to the current campaigns
  • Optimizing profile for social media searches as well as search engines

Newsletters

Email is one of the original digital communication channels and a very effective platform for acquiring new customers. It can be used to drive more traffic to the website as the newsletter only provide a snippet of the whole content. It is also used to promote new products or events. Here are a few best practices that keep the readers engaged and informed:

  • Powerful subject line
  • Allow readers to unsubscribe
  • Use videos to compel readers to click the link
  • Each letter should contain three or six article link
  • Should have 90% information and 10% promotional content

Video Marketing

Videos have visual which help you connect with your audience better. It is a great marketing tool that helps creatively communicate your story. To create a great video we should keep the following things in mind:

  • It should have a goal.
  • Look for the target audience
  • The ideal video length is 3 to 5 minutes.
  • The production quality of the video should be good.
  • The video should be uploaded or distributed in the right place.

Graphical Content

The article which has relevant images get 94% more views than an article without any images. Details along with pictures increase the trust factor. People will be able to associate faces with names. In B2B content marketing uploading photos of you and your team on various social media and websites helps a lot. Graphs, pictures, infographics, and illustrations attract more engagement than information without having any images. Uploading high-resolution images and pictures are the best way to use the website. Also, as the visual search is trending, businesses can take advantage of tagging or adding a description of their product while uploading images on site to appear in the search result.

Microsites

It is an individual web page or small cluster of webpages that act as a separate entity for a brand. It is used by companies to promote their products, events, or campaigns. If you wanted to promote a campaign or event this will help you engage more and more customers as the content will be interactive and fun. It will help you connect with your users.

Infographics

Most used visual content these days and it tends to become viral.  Infographics have the capability of transforming standard text content into an easy to understand visual content. They are highly effective visual tools that can capture the attention and imagination of your audiences. While creating an infographic it is important to keep a few things in mind to get the most out of it:

  • Research should be accurate
  • Attention to detail
  • Remember your branding when creating your infographic
  • Proofreading and several iterations are necessary before it is ready for public

Mobile Applications

Providing mobile applications to the customer is a convenient way for them to research products and services, make purchases, or review orders. However, creating a mobile app for any business is a costly affair as well as it consumes a lot of time too. Hence it must succeed and for that, we have to keep few points in mind:

  • Every strep should involve a thorough testing
  • A maintenance plan should be in place beforehand
  • User feedback about the look and functionality of the app is important
  • Develop for a truly interactive experience
  • Offline functionality for users should be provided
  • The app should not be limited to mobile users only
  • Analytics should be helpful to track how users are using and engaging.

Branded content tools

It is an online application that comes from a brand that solves a simple problem or is helpful. For ex- A local grocery store website might have an online tool that allows you to search recipes. Then after selecting the recipe, a shopping list or cooking instruction might be available to you. That is a branded content tool.

Digital marketing is the best way to reach and acquire new customers and help in achieving business goals. It offers a variety of strategy and people are always attracted to images, videos, infographics, interactive tools, and mobile-friendly options. So, all these options can be used to attract your customer.

Thank you for reading the full article. I hope this article will help you. If you really like it, then please share it with your friends and colleagues. For any works related to web services and digital marketing please get in touch with us. Nova Web Solutions will be always there to help you. Thank you again!

5 Must-Have Features that Every eCommerce Site Should Have

In today’s fast pace and growing world, the concept of eCommerce websites is nothing new. These days, the trend of having a well-optimized and up to date website has turned out to be an essential feature for all sorts of businesses, including small and big ones. These strategic placements and designing of an eCommerce website help to increase the revenue of the enterprise, as well as allowing access to a wider range of consumers.

Although not every website is created equally. The specific reason behind every eCommerce website being unique is to put a mark of its own. Different tools help to boost the traffic as well as sales but those can also put an impact on how the customers perceive the company as a whole. Even, not implementing these features in the right way can serve the business with great disadvantages. The mindset of the customers can be fickle and if the website does not qualify for their usability standards, they might refuse to use the website. Many times customers have very specific needs for which they access the website, hence the goal should be making the website more user-friendly and informative. 

5 Must-Have Features that Every eCommerce Site Should Have

To achieve success in the world of eCommerce, every company needs to build an effective and intuitive website for their enterprise. Being stated that, if an eCommerce website is not performing well or up to the expectations, there might be a chance that one of these five essential features are not being implemented correctly, which are decided by keeping in mind the expectations that customers have while using the website. Below I am depicting 5 must-have features that an eCommerce website should have,

Mobile Friendliness.

Since the world is getting more and more mobile phones or smartphone-centric through days, if a website does not perform well as a mobile-friendly one, it will be bound to lag behind the others. A mobile phone is easy to access, that is why many customers prefer conducting purchase with the help of their mobile devices while being at comfort and ease. This is the time to cater to the redesigning of the website to a large demographic – a population that makes up around 50% of the total online transactions. It is expected that a potential customer might find out about the website through social media platforms such as Instagram, Facebook, LinkedIn, Twitter, etc. A mobile-friendly site will ensure that they will spend more time on the website or choose to stay on the webpage and complete a purchase. 

Well-Secure Environment.

Security is something that is valued and sought after by every person in the world and it is not an exception in the case of an eCommerce website. It is very important to make sure that the product that is being sold is safe for the consumers to use. When it comes to sharing personal or important information on a website, the security level of a website is highly looked for. Personal information, such as addresses, names, credit card numbers, are expected to be safe while performing an online transaction on a virtual site. It is very crucial to make sure that the website has a secure HTTPS connection. Taking up on this strategy will not only help to provide the customers with a sense of security but also it will help to foster a level of trust between the customer and the venture. There must be privacy policies mentioned in the website, ideally in the footer, so that all the users can get to know about what information is being shared and how. 

Customer Offers and Promotions.

Promotions and special offers can be posed as an incredibly useful tool to attract traffic to the eCommerce website of a company. Businesses usually make use of social media, text messages, email, and sometimes the header of their website to let customers know about the on-going offers and promotions on the displayed products. By putting in a little amount of effort one can develop and boost traffic and sales this way. When a special offer or promotion is flashed at the header of the website, it incentivizes potential buyers to go through the leads when they otherwise might not have, which turns out as an increase in sales. If the website can make the customer linger for longer, they are most likely going to make a purchase. If a customer considers that they are going to make more value out of a certain product, they are very much likely to spend more money. Thus, promotions can make a huge difference when it is utilized properly. 

Better UX Design. 

Ease of use is one of the most important elements behind an eCommerce website’s success. A proven fact is that consumers not only value a website that provides useful services, but also it has to be user-friendly and easy to navigate through the website. Customers usually make decisions regarding purchasing in a moment, that is why a website must be efficient in bringing potential buyers to a final purchase. Customers must not be struggling to look for what they want since every second longer might cause them to go someplace else. To make the customer’s experience simpler, one can make use of breadcrumb navigation, autocomplete search bars, and fillers. 

Customer Testimonials.

Customer feedback comments are one of those first things that any new customer will probably go through before purchasing from a website. It provides them with a sense of the quality of the product. Reviews might seem like very little things to include but in reality, it can have a tremendous impact on the success of an eCommerce website. For an instance, ratings can influence a customer’s interest in a certain product. If a product is highly rated, most likely it will get purchased by consumers. Although positive reviews help to increase a product’s perceived value, it is advised to have a mix of positive and negative reviews altogether. This enforces the customer’s idea of the business’s trustworthiness. Reviews also ensure transparency which helps to strengthen the brand image.

The above-mentioned points will help your eCommerce website to get a competitive advantage and the opportunity to stay out of the market competition by increasing sales and achieving the goal. If you need any help regarding your website designing then please get in touch with us. We are happy to help you!

Digital Marketing In Growing Your Business

Digital Marketing in growing your business!

Digital marketing is no longer an alien term among the fast-growing online population including small or large businesses all over the globe. It is the online marketing that has curated some of the most digitally rich platforms in terms of audience engagement, customer services, data generation and more. Digital marketing has become colossal in the past few years; helping industries, individuals, organizations, media, nations and every beneficiary looking out to explore their opportunities. It is now an integral part of all business models-, especially in developing countries.

Importance of Digital Marketing

The Internet today is one of the most important aspects of communication among billions of people. It consists of numerous possibilities to explore one’s option in growing their enterprise. Tapping this very platform, one can easily incorporate their prospects by following the below rules:

  1. Value for time and money: as per the 2019 statistics, internet usage has drastically risen among all age group of people, worldwide. An average digital user has at least 6 social media accounts and spends more than three hours on digital media. 22% of the world’s population is on Facebook making it one of the largest business platforms possible. Digital Advertisement marketing generates a vast digital pool that in turn reaches to a customized population group with money well spent.
  2. Uniform opportunity for small companies: digital marketing has become a beacon of hope for several start-ups as it allows the enterprises to progress in a larger platform. Digital marketing helps small industries to compete with a reasonable advertising expense. With effective digital marketing, it allows them to control how and where the product/service is marketed with optimum turnovers.
  3. Target Based Marketing: One of the most important components of digital marketing is its ability to divide the massive demographics and create a super-focused population group. By targeting at this intricate level, one can create a digital campaigning/advertisement that’s highly applicable to the market. It also helps in providing a connection that promotes influencer engagement.

What are the various Digital Marketing Services one can easily avail?

Marketing has changed its face in the last ten years. Customers and clients are today connected to the internet 24/7 allowing businesses to connect from all over the world. The interesting question is, how can we convert digital customers into paying consumers.

Here are some of the best digital-marketing service options with top-rated prospects that can help your business:

  • Social Media Marketing
  • Content Marketing
  • Email Marketing Campaigns
  • Pay per Click
  • Search Engine Optimization
  • Video Marketing
  • Influencer Marketing

Now let’s understand some of the above terms that you can avail for the steady advancement of your business!

Social Media Marketing (SMM): Social media marketing targets various social media available in the web (ex: Facebook, Instagram, Twitter, YouTube, Snapchat etc.) to connect with the concerned audience, build brand-value, sales intensification, and create a great pool of website traffic. SMM includes publishing unique content on the social media profiles, engaging the audience/followers, and analysing results of social-media advertisements. There are several components of social media management, for example, monitoring social media conversation with crafty responses, analysing the reach of a post and the number of engagements, sales reach mapping using google analytics, post-relevancy and highly-targeted social media advertisements. There are some core pillars of social media marketing:

Strategy: your social media marketing strategy will define the goals for upcoming campaigns in terms of brand awareness and creating a niche for your business. The strategy includes customizing your demand based social media, the type of content you want to generate & promote and the relevancy of your business module.

Planning and Publishing: Publishing over social media is a simple procedure, for example, an image, video or text. To guarantee that you are amplifying your reach on social media, you must circulate valuable content that the audience connects to, at the right frequency and timing.

Listening and Engagement: You can physically check all the post notifications across all the social media and take help of listening/engagement tools that sums all your social media messages and mentions, including posts that were not tagged to the business’s social media profile.

Analytics: To check the progress of your posts, getting in-depth analytics information and to simply compare your engagements across all social media, you can use various digital analytics tools available, such as Oribi, Buffer Analyze etc.

Advertising: Social media advertisements are now powerful tools that help you specify exactly what or who to display your advertisements. You can create target based adds for your audiences grounded on their demographics, interests, actions, and benefits. While running multiple social-media ads, you can use the social-media advertising tool to make major changes, optimize your ads, customize and automate processes.

Email Marketing: Email marketing provides a wide range of opportunities for your business and determines a greater return on your investment. Email marketing creates meaningful relationships among a wider audience at a cheaper cost compared to traditional media.

Email marketing is your go-to option for a Target Audience based promotion. It helps you control your population reach by segmenting in the aspects of location, lead-status, demographics, need-based and produce a higher conversation rate. When you send out a customized email targeted for that particular group of people, it helps the consumers in exposing themselves to your business and brand needs. Combined with planning, smart strategizing, designing, and exclusive content, your business will start building value reliably. Using the simple click of the email-forward button, subscribers can spread your business offers, deals and functions among their acquaintance. This gives your brand the necessary introduction and credibility. Last but not the least, responsive email marketing draws accurate and valuable metrics, including open rates, delivery charges, click-to-deliver rates, and subscriber preservation rates. These reports help you get a peek at the customers’ conducts and interests.

Search Engine Optimization (SEO): Digital marketing works for hand in hand with search engine optimization (SEO) that largely uses the internet to stay visible among the most searched contents. SEO is one of the top strategies used during digital marketing. In online platforms, numerous businesses are offering the identical product or service and that is where SEO ensures that your online content is most visible to customers. To understand SEO better, it is essential to grasp the two optimization methods: on-page optimization and off-page optimization. On-page Optimization is a technique that is used to raise visibility and user traffic. Off-page optimization denotes all the actions taken externally from a website to expand and improve its position in search positions.

SEO helps in increased website traffic as being one of the most searched portals generates huge clicks and impression, leading to more website visitors, and more conversions. SEO also provides you with the skill to map and quantify results, allowing you to see your digital performance among millions of competitions. This analysis will help you in your ROI against your SEO efforts. There are other perks of SEO marketing such as cost-effectiveness in comparison to other promotional marketing that entails hefty expenditure, it increases site usability by making it user-friendly, segmenting content for easy searchability and finding information in your page. It is an effective business tool that increases brand awareness of your business.

Content Marketing: Creating undivided attention for the great audience pool is a challenging task considering the existing content on the internet. Content marketing is the tool that determines the longevity and reach of your content. Content Marketing helps in solving the problems that your service/product answers throughout all the digital media. The content marketing efforts help in driving qualified leads, aligning the demand and need of your services and solve the existing problems. Content marketing helps in building trust by promoting brand value & awareness.

Good content is shareable content. Content marketing helps you identify the best options for user engagements. The optimized content will generate the organic reach of the post and evergreen content of your business will create enormous backlinks. This in turns will automate customer association with your website or page. If marketed properly, the audience will come back for more in your website and simultaneously promote all your social media channels.

Therefore, you can choose from a wide array of a digital solution for your business and progress it accordingly, inspiring larger associations than ever.

TOP