Digital Marketing Strategies and How to Use Them Wisely

Posted by: Admin

December 9, 2020

It is very important to choose the correct digital marketing strategy, among the various options available, to reach the goal. Here are the nine most successful strategies for you to apply while implementing content marketing efforts.

Blog Posts

The blog is one of the easiest and inexpensive options to start up with when planning to use a strategy among other marketing tactics. Very little technical knowledge is required to get started with it. However, to get the expected result, that is subscribers, shares, and engagement you have to have a plan and follow some guidelines.

Blog Post should always have a plan

We must know what content we wanted to share with our target audience and what they will do with that information. For example- while writing content for a marketing campaign you should keep in mind that it should be in sync with other materials of the campaign. Also, the call-to-action buttons should be installed such that it takes the user to the correct landing page. On the other hand, for increasing shares and engagement, write about a trending topic in your niche, and encourage social shares.

Know your target customers

You should always know and be clear about who will be interested in reading your blog. Whom you targeting with each blog post that you are writing. This should be clearly defined before starting the blog.

Consistency of the brand is very important

It is required that the target market is exposed to the same core message again and again which means using the same font and color when setting up a blog, as the website. Same values should be adhered to on websites, social media channels, or in advertising to maintain consistency. The more consistent the messaging is, the more consistent the brand will be.

Variety of posts is the key

Customers are never interested in only one or two types of content. Think of your blog as an international trade magazine where a variety of articles are posted. Some of them will focus on experts and decision-makers, others will focus on consumers at the entrance level. There will also be opinion pieces, sponsored content plugging specific products and services, instructional posts, and even a little fluff.

Content should be a mix of video, text, and images

Publishing varied content ensures that it is customer engagement. A combination of infographics, videos, text-based, or image content is likely to be more engaging.

Social Media Channels

Lead generation through social media is a part of every marketer’s plan. Lead collected through Social media help find people interested in your company. This also helps businesses in sharing any news or offers or maintaining relationships. That’s why Facebook, Instagram, LinkedIn, and other social media channels are so popular.

To get more leads and properly utilize the channel here are the pointers you should keep in mind:

  • Contact details should be readily available
  • Compelling contents which are click-worthy
  • Determining the tools to use and promote posts
  • Identification of groups and chats to join
  • Social media strategy should be developed according to the current campaigns
  • Optimizing profile for social media searches as well as search engines

Newsletters

Email is one of the original digital communication channels and a very effective platform for acquiring new customers. It can be used to drive more traffic to the website as the newsletter only provide a snippet of the whole content. It is also used to promote new products or events. Here are a few best practices that keep the readers engaged and informed:

  • Powerful subject line
  • Allow readers to unsubscribe
  • Use videos to compel readers to click the link
  • Each letter should contain three or six article link
  • Should have 90% information and 10% promotional content

Video Marketing

Videos have visual which help you connect with your audience better. It is a great marketing tool that helps creatively communicate your story. To create a great video we should keep the following things in mind:

  • It should have a goal.
  • Look for the target audience
  • The ideal video length is 3 to 5 minutes.
  • The production quality of the video should be good.
  • The video should be uploaded or distributed in the right place.

Graphical Content

The article which has relevant images get 94% more views than an article without any images. Details along with pictures increase the trust factor. People will be able to associate faces with names. In B2B content marketing uploading photos of you and your team on various social media and websites helps a lot. Graphs, pictures, infographics, and illustrations attract more engagement than information without having any images. Uploading high-resolution images and pictures are the best way to use the website. Also, as the visual search is trending, businesses can take advantage of tagging or adding a description of their product while uploading images on site to appear in the search result.

Microsites

It is an individual web page or small cluster of webpages that act as a separate entity for a brand. It is used by companies to promote their products, events, or campaigns. If you wanted to promote a campaign or event this will help you engage more and more customers as the content will be interactive and fun. It will help you connect with your users.

Infographics

Most used visual content these days and it tends to become viral.  Infographics have the capability of transforming standard text content into an easy to understand visual content. They are highly effective visual tools that can capture the attention and imagination of your audiences. While creating an infographic it is important to keep a few things in mind to get the most out of it:

  • Research should be accurate
  • Attention to detail
  • Remember your branding when creating your infographic
  • Proofreading and several iterations are necessary before it is ready for public

Mobile Applications

Providing mobile applications to the customer is a convenient way for them to research products and services, make purchases, or review orders. However, creating a mobile app for any business is a costly affair as well as it consumes a lot of time too. Hence it must succeed and for that, we have to keep few points in mind:

  • Every strep should involve a thorough testing
  • A maintenance plan should be in place beforehand
  • User feedback about the look and functionality of the app is important
  • Develop for a truly interactive experience
  • Offline functionality for users should be provided
  • The app should not be limited to mobile users only
  • Analytics should be helpful to track how users are using and engaging.

Branded content tools

It is an online application that comes from a brand that solves a simple problem or is helpful. For ex- A local grocery store website might have an online tool that allows you to search recipes. Then after selecting the recipe, a shopping list or cooking instruction might be available to you. That is a branded content tool.

Digital marketing is the best way to reach and acquire new customers and help in achieving business goals. It offers a variety of strategy and people are always attracted to images, videos, infographics, interactive tools, and mobile-friendly options. So, all these options can be used to attract your customer.

Thank you for reading the full article. I hope this article will help you. If you really like it, then please share it with your friends and colleagues. For any works related to web services and digital marketing please get in touch with us. Nova Web Solutions will be always there to help you. Thank you again!

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