How to Boost Search Engines Optimization Rankings

Posted by: Admin

October 18, 2019

There is so much competition in the market and no one wants to lag behind one’s competitors in the digital market and it all depends on how much traffic you can generate on your website. We often wonder about how we can increase web traffic on our respective websites. Ranking on the first page on any search engines takes hard labor, but with the use of proper SEO hacks, you can easily crack the website rankings, either you are a newbie or an experienced one. But before understanding the tactics to boost your Search Engine Optimization let’s understand how search engines actually work.

Understanding How Search Engine Optimization Works

  • Every search engine has web crawlers that are designed to gather information from billions of webpages across the world and thereby organize them accordingly in the Search index. The software pays special attention to new sites and changes made to the existing ones and the links that do not exist anymore. Web crawlers also discover and give forth publicly available webpages first. The crawlers work by rendering the content of the page from keywords and thereby keeping track of them in the Search index.
  • Every search engine has a ranking system that is designed to give a web surfer the most useful information. Search algorithms manage the exact words of one’s inquiry, relevance, the expertise of sources, and the surfer’s location and settings. It tries to understand what sort of information one is searching for. Search engines have language models that decipher words and all other relevant words associated with it. It also involves interpreting spelling mistakes.
  • One can determine the relevancy of the information by looking for the same keywords that one has used for searching. The search engine crawlers give priority to the most reliable and trusted sources by identifying signals from pages demonstrating expertise, authoritativeness, and authenticity on a given subject. It also relies on aggregated feedback from the Search quality evaluation which is similar to rectifying gaming errors and glitches after reading the reviews.
  • The search engine also records one’s past search history and Search settings. One’s country and location also help in delivering content that is relevant to a particular surfer’s location.

These are the various ways in which search engines work. Now by analyzing these methodologies we can easily understand how to boost search engine optimization.

Hacks to Boost Search Engine Optimization

Make the webpage publicly available

There are various websites and webpages which cannot be availed by the public in general or requires subscriptions. If one’s website or webpage is new, is it advisable to enable the site to the public and make the content free of cost at least in the initial stage? This is because publicly available content and information always get better SERP ranking.

Provide precise Titles for written content

Any written content must include proper headlines or titles. By proper, it is meant that one needs to avoid using pompous and dramatic headlines for the content. Instead, one can be precise about what the content is speaking about. Precise titles for example “10 Tips to Boost Your SEO rankings” have higher chances of ranking good in search engines than pompous and dramatic titles like “The Best and Most Systematic Approaches You Can Take to Improve Your SEO Ranking”. The simple reason is that most web crawlers rank content according to the written content’s relevant titles which can speak about the exactness of the content and further indicates that the content has useful information and less bragging or exaggeration.

Be Language-Specific

Most of the content found on the Internet is written in English and that is because it has become a universal language. But the point that is to be noted is that languages can act as barriers and it is not advisable to let go of internet surfers who are not from an English-learning background. This way one may lose huge amounts of traffic. Thus, it is advisable that one provides multiple important language options like Español, Français, Россия (Russian), 普通话 (Mandarin) and Deutsche(German) on the web page. This will help you target customers and clients from abroad as well.

Detail your content according to its necessity

It has been noticed that most content which has high word count or is otherwise extensive comes on the first page of any search. Although the website must aim in writing extensively, it must also write and publish only what is relevant. Irrelevant or information that has been repeatedly provided using different tones in various parts of the content should be best avoided as then the search engine might penalize the webpage for providing low-quality content.

Publish only quality and error-free content

Low-quality content filled with visible errors has a high chance of suffering a setback in the search engine rankings. Thus, it is recommended to check and verify the quality of content that is being showcased on the web page and website. Irrelevant or wrong information can result in a penalty as well.

Keep making valuable changes in the webpage

Search engines always pay special attention to websites that are new and have relevant changes made within the web framework. So in order to grab the attention of search engine web crawlers and change the rankings, one needs to keep updating the webpage. The authenticity and freshness of the published content is a top priority for web crawlers and thus, there must valuable freshness in the content in order to get a good ranking.

Make sure to backlink sources or authorship

A content that has the proper backlink or mentions and provides a biography of the author has a high prospect of landing on the first SERP page. One can also provide links from blogs, author bio sections, product pages, news sites, forums, and directories.

Keep a track of negative reviews and rectify mistakes

Search engines also filter through the website’s quality evaluation report. If the web pages contain several negative reviews that are left unattended or reviews that have been answered inappropriately, there are high chances that the web page will not come under good rankings. Most of these reviews can act as a mistake identifier which can help one update the website accordingly. Taking negative reviews into consideration is a great way to tell the search engines that the website’s goal is to enhance the user experience and this will be quite beneficial for the website owner as the search index may mark the website as authentic quality content.

Target local audience

If the website owner has a business that cannot deal with digital marketing, then one needs to make their location a priority. One can search for the local business directories and then submit his/her business there. For example, if one has a web designing company, one can submit the business to business directories like Web Designing PROs and many more. One can also go for Brightlocal.com which is an online tool and from there one can easily search for authoritative business directories also check NAP (Name, Address and Phone Numbers) in existing Business directories. There will be high chances that the website will land based on its ratings on the various search engine maps. This will help one to locate the business physically by tracking the main business center using location tools.

Opt for PPC ads

If one wants to further boost their search engine optimization, there is an option to pay for advertisements on search engines and social media platforms. One only needs to fix a budget and avail any plan like cost-per-click (CPC), cost-per-thousand-impression (CPM) or cost-per-acquisition (CPA). The search engine will advertise the services or products provided by one’s business and website.

Use GTmetrix

It irritates the viewer when the web page is taking too long to upload or is rather showing error in uploading. This can be changed by availing GTmetrix that helps the website in analyzing the issues related to the speed of the webpage. One can take further steps like reducing server response timings, compressing images in order to minimize the page size, minimizing unnecessary code on the webpage page, and enabling browser caching.

Input speech recognition API using HTML codes

Using a few HTML codes one can create speech recognition in one’s website which will enhance search optimization. This is primarily because most users these days search by using voice recognition search engines and the number of users using voice recognition will significantly increase in the near future. So in order to be prepared for the future, one can his/her website to facilitate ranking in voice searches.

Make the webpage Mobile-Friendly with the Help of AMP

Most web pages these days are available on mobiles and android phones and most search engines prioritize mobile-friendly sites. Thus, in order to make one’s webpage or website mobile-friendly, the website needs to use AMP that helps in fast-forwarding the uploading process of huge websites and webpages on mobile phones. Webpages that can load on mobile phones instantly are most likely to get a good ranking in search engines. One can also make further changes like enlarging buttons sizes because magnifying the screen, every time, for some useful information is time-consuming and not preferable to users. Other than buttons useful content also needs to be enlarged accordingly. Large font sizes are more preferable according to popular search engines. Making the webpage overall mobile friendly is highly recommended for getting a good SEO ranking.

Switch to HTTPS web protocol

Most search engines these days warn users about web pages and websites that are not encrypted or have not updated to HTTPS web protocol. This new protocol enables the web users a safe web environment where all the information is encrypted and the data of the user is more safe. Thus, it is advisable to switch from any other old protocol to the latest HTTPS web protocol in order to let the users visit the website without experiencing any security warnings.

Making one’s website more valuable and one that can attract more traffic becomes simple using these hacks that can easily land one’s website even on the first page of any search engine. By using these hacks one can effectively boost one’s website’s search engine optimization which can significantly contribute to the growth in business.

 

 

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