Which eCommerce platform to choose for your online store and why?

Posted by: Admin

May 29, 2020

Which eCommerce platform to choose for your online store and why_

This is the time in the world when you should think about starting an eCommerce business. If you find even a little bit of interest in you for an online store, then go for it. It can become a good asset for you in the future.

There are lots of platforms out there on the internet to start your eCommerce business, but if you do not do your research well, then later you can face a lot of trouble if you choose the wrong eCommerce platform for yourself. I have handpicked and written about the best ones so that it helps you to choose an ideal platform to build your online store!

BigCommerce

BigCommerce is a leading eCommerce platform that lets you create an online store. You can set up your store, add products, and make money through it. It has many built-in features that are designed to help you sell online. It is a specialized eCommerce builder that boasts of clients including big brands like Kodak, Toyota, and Ben & Jerry’s. 

Why BigCommerce?

BigCommerce is one of the most popular choices for setting up an online eCommerce store. It is best for multichannel selling meaning it gives you an avenue to sell across many different platforms like eBay, Amazon, Square, Instagram, Facebook, and Pinterest. This helps in reaching a vast majority of buyers, as well as keeping the costs low. Its accessible tools make it viable for any niche or industry to be successful and profitable. This platform is ideal for large or rapidly growing businesses! 

Why Not BigCommerce?

This platform is not ideal for you if you’re new to this and just beginning to set up your store then you shouldn’t consider BigCommerce as it isn’t much beginner-friendly. It is not ideal for a small business as well as you will have to pay for a lot of features that you don’t need at such an early stage of your business. Sure, It’s features are state-of-the-art and great but you will need time and a bit of learning to figure it out and set them up. The only scenario where you should go for BigCommerce is when you are an enterprise looking to scale up your business rapidly.

Shopify

Shopify is another popular platform that lets set up an online store and sell their products easily. It is best at selling. It is now a top choice for businesses of all sizes. Using their service, you can get access to easy to use admin panel where you can add products, process orders and enter store data. Shopify in its website describes itself as a ‘The all-in-one commerce platform to start, run, and grow a business.’  They also provide a free 90-day trial. 

Why Shopify?

Shopify is quite user friendly with a lot of features hence it’s great for beginners setting up their online business. It will not be much of a hassle for them. It helps improve your sales through its tools. All in all, both novices and professionals can make use of this software service. Also, unlike many other eCommerce platforms, Shopify has a 24-hour support team. 

Why Not Shopify?

eCommerce platforms gain customers through online search results. Hence, SEO is quite important for an eCommerce website to drive traffic to your site, increase sales, attract customers, give recurring buyers, build brand identity and to increase revenue. Hence, having a strong SEO is essential for a business to succeed but its SEO is weak. There’s also the transaction fees for those using a third-party payment gateway (some of its competitors don’t charge any transaction fees at all, regardless of payment gateway used).

WooCommerce

WooCommerce is a flexible, open eCommerce solution that helps you sell products and services from your WordPress site. It’s a free WordPress plugin. It basically helps you build an online eCommerce store using WordPress. 

Why WooCommerce?

WooCommerce software is free as well as open-source. This means that any user, designer or programmer can alter its code because it is based on open collaboration. It is ideal for small to large-sized online merchants using WordPress.

Why Not WooCommerce?

WooCommerce has a lot of plugins but installing so many of these plugins and extensions veers towards slow downloading speed and overall performance. Although WooCommerce is free, the installation of some extensions may require a punctual payment or the hiring of plans with monthly fees.

Weebly

Weebly is a website builder that can create a website, blog, or online store simply and quickly. It is a very popular platform and has more than 12 million registered users due to it being a free website builder, and it’s pretty easy to use!

Why Weebly?

It is a good choice for startup entrepreneurs or those who do not wish to hire a developer. It is an easy to use platform with low costs and free designs. There are better eCommerce website builders out there but if you are someone looking for a simple store with marketing automation built-in, then Weebly is a great option. 

Why Not Weebly?

Don’t go for Weebly if SEO is important for you. 

Magento

Magento is open-source software and one of the most popular open e-commerce systems in the network.

Why Magento?

It has a variety of features and has a strong SEO. Many reputed brands like Nike, Procter and Gamble, and Cisco trust Magento. If you have a budget for a developer, only then go for Magento because coding is an integral part of it. For large eCommerce businesses, there’s a paid level for enterprise solutions. It’s expensive but you’ll get access to the long list of features that you can extend. Things like discounts, recurring payments, ability to grind SEO, adjust content per user, membership subscriptions, unlimited products, and more.

Why Not Magento?

I don’t think it’s feasible for small businesses starting out to go for Magento as you need quite a budget for its pricey themes and overall being a bit expensive.

Each platform I have reviewed is good in its own way and has all the essential features needed for an eCommerce website builder. Now it is up to you to choose what suits your business the best as everyone’s need and budget is different! Make sure to choose the ideal platform for your online business that best fits your wants.

I hope this article helped you in deciding that! If you have any queries, please comment below and I will be happy to answer them.

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